A study by Digital Marketing, showed that Internet giant Google continues to dominate the global search engine market (71%). Google now profile websites based on various factors including chronological social media posts, but uses data that identifies if a website is 'mobile friendly'. If it is, it would profile higher than another website with the same key word search tag.
In 2015 a study by salesforce
showed, 91% of people use a desktop to search the internet, 80% use a smartphone, 47% use a tablet, and 37% use a games console.
Is your website mobile responsive? If not, your brand could be damage with consumers stating they are 'unlikely' to continue growing a website that was difficult to navigate and 'not fast loading'.
A consideration must be taken here by business owners to identify if having an unresponsive website is restricting potentials clients and sales.
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