Bordon Soapbox
(Case study)
Build it, brand it, race it. A new look for Bordon's big race day.
Bordon Soapbox is a volunteer run community race, where homemade karts take on Chalet Hill in front of big crowds while raising money for local charities. As a community project, we created the latest website and branding for the 2027 race day, from racer entries and volunteering to commercial partnerships and the event archives. Our founder, Barry Parker, is part of the volunteer team, looking after website, digital and media.
Client
Bordon Soapbox
Sector
Community event
Project type
Community project
Race day
Sunday 18th July 2027
Website
Services
Website
Branding
Digital and media
(01) The brief
A much loved community race needed a brand and a website ready for its biggest year yet. The brief covered four key needs:
- A bold, recognisable brand that works on screens, signage, print and kit.
- A simple way for teams to enter online, pay and submit racer details.
- A clear commercial offer for sponsors, traders and partners.
- A home for the people, results and stories from previous race days.
(02) What we did
We built the brand and the website around the race day itself. Our approach comprised:
Branding
- A refreshed bsb identity with bold italic headlines, a bright cyan accent and angled shapes that echo the track.
- Brand assets carried across the website, the partnership deck and social media.
Website design and development
- Dedicated pages for racers, volunteers, commercial partners, the schedule, the archives and the team.
- Quick Entry and Enter Now calls to action in the header on every page.
Entries and forms
- Online kart entry with secure card payment, followed by a racer details form for drivers and emergency contacts.
- Volunteer sign up and trade pitch application forms.
Digital and media
- A Meet the Team page introducing the committee and the race day compères.
- A Soapbox Archives page bringing together results, sponsors and coverage from previous race days.
The scope
01
Branding
02
Website
03
Entries and forms
04
Digital and media
(03) The design
Fast, bold and built for race day.
Heavy italic headlines, a bright cyan accent and angled buttons give the site a sense of speed, while full width race day photography puts the crowds, karts and characters front and centre. The same system runs through the partnership deck, so the brand feels consistent wherever people meet it.
(04) Device views
Desktop, tablet and mobile.
Every page was designed and checked on desktop, tablet and mobile, with the Quick Entry and Enter Now buttons kept within reach in the mobile header.
(05) Problems solved
The problems we solved.
Getting entries in
Online entry with card payment and a follow up racer details form, so teams can enter in a few minutes.
Selling the opportunity
A commercial opportunities page setting out trackside zones, the headline partnership and on site branding.
Finding volunteers
A dedicated volunteer page with roles, perks and a simple sign up form.
Telling the story
An archive of previous race days and a Meet the Team page that shows the people behind the event.
(06) Social campaigns
A season of race day content.
Alongside the website, we planned a social campaign that runs from December right through to race day and beyond. Each month mixes racers, the track, partners, traders and ways to get involved, with feed posts and stories that share the same bold look as the site.
