Whitehill and Bordon Veterans
(Case study)
A new side, a digital home and a community behind the Stags.
Whitehill and Bordon Veterans is an over 35s football club competing in Division One of the Farnham and District Sunday Football League, playing at the historic Daly Ground in Bordon. We created the club's visual narrative across its website, online store, content and social channels, building a strong sense of community and loyalty around the Stags. Piston is also proud to sponsor the club for the 2026/27 season.
Client
Whitehill and Bordon Veterans FC
Sector
Grassroots football
Season
2026/27
Partnership
Club sponsor
Website
Services
Content creation
Social strategy
Website
eCommerce
(01) The brief
A new veterans side needed to look and feel like an established club from its very first fixture. The brief covered four key needs:
- Build a recognisable identity and a following for a club starting out.
- Give players, supporters and opponents one place for fixtures, results, the squad and news.
- Help fund the season through sponsorship and official merchandise.
- Keep content flowing every week with a volunteer run setup.
(02) What we did
We built the club's story online and on social, then gave it the tools to grow. Our approach comprised:
Website
- A match centre for upcoming fixtures, results, the league table and player stats.
- Squad pages with player bios and their sponsors, plus news and home ground information with directions.
eCommerce
- An official merchandise store, led by the 2026/27 home shirt.
- Sponsorship packages and Sponsor a Stag player sponsorships that businesses and supporters can buy online.
Content creation
- Match reports, matchday graphics and photography that turn every result into a story.
- The heritage of the Daly Ground, named after Colonel Commandant A.C. Daly and home to football since 1919.
Social strategy
- A consistent @WBVETS voice across social media, linked back to the website.
- Fixture, result and squad content planned around the matchday rhythm.
The scope
01
Website
02
eCommerce
03
Content creation
04
Social strategy
(03) The design
Heritage meets matchday.
The look pairs bold condensed headlines and deep club red with the stag badge and real matchday photography. The story of the Daly Ground's military football history runs through the site, giving a brand new side a sense of belonging from day one.
(04) Device views
Desktop, tablet and mobile.
Players and supporters mostly check fixtures on their phones, so the match centre, squad and store were designed to work just as well on mobile and tablet as on desktop.
(05) Problems solved
The problems we solved.
Starting from scratch
A complete visual identity and website that made the club look established from its first fixture.
Funding the season
Sponsorship packages, player sponsorships and merchandise, all available to buy online.
Keeping everyone informed
A match centre with fixtures, results, the league table and player stats in one place.
Building a community
Regular match reports and social content that bring players, families and sponsors together.
