HDB Services
(Case study)
An award winning FM brand, told online and on screen.
HDB Services is a nationwide facilities management company specialising in mechanical and electrical maintenance alongside fabric works. We delivered a full website design, brand design development and videography, including a docu-series pilot filmed at the iconic Sky Garden in London.
Client
HDB Services
Sector
Facilities management
Media
@HDBGroupMedia
Website
Services
Website design and development
Brand design
Videography
(01) The brief
A people first FM company needed to show the standard of its work and the team behind it. The brief covered four key needs:
- A website that reflects an award winning business working in some of the UK's most prestigious buildings.
- Clear explanations of each service line, from M&E and fabric maintenance to industrial doors, construction and passive fire protection.
- A way to show the people and culture, not just the services.
- Content that keeps growing, with news, projects and video.
(02) What we did
We rebuilt the website, developed the brand and put the team on camera. Our approach comprised:
Website design and development
- Dedicated pages for every service line, plus projects, news and a contact and consultation journey.
- An about section covering the company's history, story, values and team.
Brand design development
- A refined visual language built around the HDB values and London skyline imagery.
- Consistent brand assets across the website, YouTube and social channels.
Videography
- A docu-series pilot filmed on location at the Sky Garden, London.
- Video content for the @HDBGroupMedia YouTube channel.
Media and proof
- An HDB Media page where the newest YouTube upload always plays first, with the full catalogue alongside.
- Testimonials and a client references slider on the homepage.
The scope
01
Website
02
Brand design
03
Videography
04
Media hub
(03) The design
Editorial, confident and built for big buildings.
Elegant serif headlines sit over London skyline photography, with a warm orange accent guiding visitors to projects and contact. The tone is premium but human, matching a business that works in prestigious buildings and puts its people first.
(04) Device views
Desktop, tablet and mobile.
From facilities managers on site to directors at their desks, the site was designed and checked on desktop, tablet and mobile.
(05) Problems solved
The problems we solved.
Showing, not telling
Video and a docu-series pilot put the HDB team and their work on camera.
Complex service lines
A clear services structure, with a dedicated page for each discipline.
Proof for new clients
Client references and testimonials on the homepage, alongside projects and news.
Keeping it current
A media page that surfaces the latest YouTube upload automatically, plus a regularly updated news section.
