DEJAMO

A doctor led clinic brand, built from the ground up.

DEJAMO is a doctor led skin clinic specialising in cosmetic and wellbeing medicine, based in Grayshott on the Hampshire and Surrey border. We created a ground up brand design, development and progressive marketing strategy system for the clinic, including online booking, client subscriptions and ongoing business support.

A fast growing clinic needed a brand and a website that matched the standard of its medicine. The brief covered four key needs:

1. A premium identity that communicates medical expertise and trust.
2. Treatment information clear enough for clients to choose with confidence.
3. A simple way for clients to register, book and manage appointments online.
4. Recurring revenue through memberships, rather than relying on one off visits.

Clinical, calm and premium.

A restrained monochrome palette, generous space and confident typography let the clinic's expertise and results speak for themselves. Full screen imagery and simple calls to action keep every page focused on one thing: booking with confidence.

Desktop, tablet and mobile.

Most clients discover the clinic on social media and book from their phones, so every page, from treatments to memberships, was designed for mobile first and refined for tablet and desktop.

Working with Piston felt effortless. Every step from strategy to launch was clear, intentional, and creative. They didn’t just build a website; they built energy back into our business and gave us momentum.